BUILD FROM NOTHING
The 66 Principles for breaking into industries that weren't designed for you
The 66 Principles for breaking into industries that weren't designed for you
I Wasn’t Supposed To Be Here.
My starting point was a statistical dead-end. I was raised in a high-rise in Leytonstone, East London, a place where nothing good really happened.
My "office" wasn't a boardroom; it was my mother’s living room, watching her braid hair for hours on Saturdays just to keep four children fed
I didn’t have a trust fund. I had no connections. I didn’t have a viral moment. I started with a Third-Class degree that could have ended my career before it began
For two years, I sat in a entry level job at Barclays Bank. I wasn't building; I was just surviving. I had given up on my dream of architecture because the industry told me I wasn't good enough
I felt the crushing weight of "drift" wasting my twenties in a survival job that paid the bills but killed my ambition, so I decided to try again
Then I did the math. I looked at the "standard path" for a qualified architect: low salary, high risk and demands. I looked at the life I wanted to build.
The math didn't add up. The standard path could not fund my future
I realised that if I followed the rules, I would always be capped. I had to design a new path.
I stopped asking for permission and started building leverage.
I mastered the tools
I hacked the system
I scaled fast
I pivoted
This book is not a memoir. It is the instruction manual I wish I had when I was earning £6 an hour.
It documents the 66 Principles I used to clear the site, pour the foundations, and build from zero resources.
I wrote this for the professional who feels capable of more but is stuck in the "Nothing." You don't need an inheritance. You just need the blueprint.
I Wasn’t Supposed To Be Here.
My starting point was a statistical dead-end. I was raised in a high-rise in Leytonstone, East London, a place where nothing good really happened.
My "office" wasn't a boardroom; it was my mother’s living room, watching her braid hair for hours on Saturdays just to keep four children fed
I didn’t have a trust fund. I had no connections. I didn’t have a viral moment. I started with a Third-Class degree that could have ended my career before it began
For two years, I sat in a entry level job at Barclays Bank. I wasn't building; I was just surviving. I had given up on my dream of architecture because the industry told me I wasn't good enough
I felt the crushing weight of "drift" wasting my twenties in a survival job that paid the bills but killed my ambition, so I decided to try again
Then I did the math. I looked at the "standard path" for a qualified architect: low salary, high risk and demands. I looked at the life I wanted to build.
The math didn't add up. The standard path could not fund my future
I realised that if I followed the rules, I would always be capped. I had to design a new path.
I stopped asking for permission and started building leverage.
I mastered the tools
I hacked the system
I scaled fast
I pivoted
This book is not a memoir. It is the instruction manual I wish I had when I was earning £6 an hour.
It documents the 66 Principles I used to clear the site, pour the foundations, and build from zero resources.
I wrote this for the professional who feels capable of more but is stuck in the "Nothing." You don't need an inheritance. You just need the blueprint.









Who Is BFN For?
Entrepreneurs
Founders
Professionals
Students
Architects
Graduates
Side Hustlers
Freelancers
About the Author
Meet David Adjei
Meet David Adjei
David Adjei is the founder of AICHITECT & Cognition, but his path was not a straight line.
Starting with a Third-Class degree and a £6-an-hour internship, David spent years in "survival mode" at Barclays Bank before realising the standard career path would never fund his future.
Using the 66 Principles documented in this book, he designed a new system that allowed him to:
• Double his hourly rate from £16 to £32 in 12 months.
• Build an architecture practice to £1M in revenue.
• Raise a seven-figure pre-seed round for his tech company in just 29 days.
Today, David is an award-winning innovator and lecturer, but he wrote Build From Nothing to provide the blueprint he wishes he had when he was starting with zero resources.
David Adjei is the founder of AICHITECT & Cognition, but his path was not a straight line.
Starting with a Third-Class degree and a £6-an-hour internship, David spent years in "survival mode" at Barclays Bank before realising the standard career path would never fund his future.
Using the 66 Principles documented in this book, he designed a new system that allowed him to:
• Double his hourly rate from £16 to £32 in 12 months.
• Build an architecture practice to £1M in revenue.
• Raise a seven-figure pre-seed round for his tech company in just 29 days.
Today, David is an award-winning innovator and lecturer, but he wrote Build From Nothing to provide the blueprint he wishes he had when he was starting with zero resources.



Frequently Asked Question
Frequently Asked Question
What do I actually get when I buy Build From Nothing?
What do I actually get when I buy Build From Nothing?
Who is this for?
Who is this for?
How is the BFN Starter Guide different from the book?
How is the BFN Starter Guide different from the book?
What transformation should I expect?
What transformation should I expect?
Do I need a big audience or lots of time?
Do I need a big audience or lots of time?
Is it industry specific?
Is it industry specific?
Choose how you want to start
Choose how you want to start
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Build From Nothing
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Bonus 1: BFN Personal Industry Compass (Worth: £79)
Bonus 2: BFN Capital Raising Memo (Worth: £99)
Bonus 3: Capital Raising Masterclass (Worth: £299)
Practical tools to redesign your industry position
Practical tools to redesign your industry position
Total Value: £516.99
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© 2025 Build From Nothing. All rights reserved.
© 2025 Build From Nothing. All rights reserved.
© 2025 Build From Nothing. All rights reserved.
